Naomi Schreiber
Senior UX Designer · Research + Design System · Merchant Onboarding
Berlin·[email protected]·+49 30 555 0381·naomischreiber.design (portfolio)·linkedin.com/in/nschreiber
Summary
Senior UX designer with 6 years across two B2B SaaS companies. Owns the merchant-onboarding flow + the team's research repository (38 studies cataloged in Dovetail). Lifted activation-step task completion from 62% to 84% (post-redesign A/B, n=4,200, p<0.01) via a 6-week generative interview + iterative prototype + usability-test cycle. Published 3 case studies on UX Collective (combined 18k reads).
Skills
Research
Generative interviews (JTBD framework)Usability testing (Maze + moderated)Contextual inquiry + field studiesService blueprints + journey mapping
Tools
Figma + FigJamDovetail (research ops)Maze + UserTestingHotjar + Amplitude (behavioral analytics)
Accessibility + Methodology
WCAG 2.2 AA audits (axe + screen reader)HEART metrics + SUS scoringDesign sprints (Knapp framework)A/B test literacy (partnered with data)
Experience
Senior UX Designer
Quill · Berlin / Remote
Apr 2022—Present
- Lifted activation-step task completion from 62% to 84% (post-redesign A/B test, n=4,200, p<0.01); reduced time-on-task from 4.2 min to 1.8 min; SUS score rose from 64 to 81.
- Ran 18 generative interviews (JTBD framework) + 14 usability tests (Maze-based, n=120) over 6 weeks; surfaced 3 priority unmet needs that drove the onboarding redesign roadmap.
- Designed 8 new patterns for the design system (empty-state, error-recovery, multi-step-form, async-loading); each shipped with Figma library + accessibility-annotation overlay; adopted by 4 product teams within 6 months.
- Partnered with 2 PMs + 4 engineers + 1 researcher on the merchant-onboarding rebuild; led 14 design-critique sessions across the project; partnered with data on activation-funnel instrumentation pre-launch.
- Authored the team's research-ops handbook (Dovetail-based) + cataloged 38 prior research studies; reduced time-to-find-relevant-prior-research from 90 min to under 5 min.
UX Designer
Mollie · Amsterdam, NL
May 2019—Mar 2022
- Co-led a 5-day design sprint with 8 cross-functional stakeholders to validate the new pricing-page concept; produced a clickable prototype tested with 24 customers; concept validated for implementation within the sprint.
- Ran a WCAG 2.2 AA audit on the merchant dashboard surface (axe + manual screen-reader testing across NVDA + VoiceOver + JAWS); surfaced 28 violations + shipped remediation across 14 flows.
- Built the team's HEART metrics dashboard (Happiness, Engagement, Adoption, Retention, Task Success) per product surface; now drives the quarterly product-review meeting.
Publications & Speaking
• Published 3 case studies on UX Collective + Medium (combined 18k reads + 380 highlights), 2023-2024. • UX Australia 2024 — 'Activation funnels in B2B SaaS: a research case study' (35-min talk, 280 in-room).
Education
MA in Interaction Design
Universität der Künste Berlin
Oct 2017—Apr 2019